Amazon logo

Amazon

Cloud computing leader. Amazon Bedrock (~200 models), SageMaker AI (renamed, Unified Studio GA), Trainium3 GA (3nm, 4.4x perf), Nova 2 family, Amazon Q Developer, AWS Kiro (agentic IDE with GovCloud). $8B Anthropic investment. $50B AI infrastructure commitment.

Share

Listen to this lesson

Free preview · first 0:30
0:00 / 0:30

Unlock audio and more

Audio streaming, downloadable PDFs and certificates come with Plus and Pro.

📋About Amazon

Updated September 16, 2026

Amazon.com is one of the world's most valuable companies, operating the largest e-commerce platform, the leading cloud computing service (AWS), and a growing portfolio of AI, entertainment, and logistics businesses. Founded in 1994 by Jeff Bezos, Amazon employs over 1.5 million people worldwide.

Amazon's AI strategy spans multiple divisions. AWS provides the broadest AI infrastructure platform, including Amazon Bedrock (managed access to foundation models from Anthropic, Meta, Mistral, and others), SageMaker (ML development platform), and custom AI chips (Trainium for training, Inferentia for inference, and Graviton Arm CPUs, whose new Graviton5 generation is built for the real-time reasoning and orchestration that AI agents demand). In a notable strategic shift, Amazon has begun moving to sell its Trainium chips directly to external data centers rather than reserving them for AWS cloud customers — a step that would put it in direct hardware competition with Nvidia for the first time. AI infrastructure chief Peter DeSantis has confirmed the company is in talks with outside buyers and pointed to rising demand, especially in Europe, to keep AI compute under local control; CEO Andy Jassy has described the custom-silicon business as an opportunity worth tens of billions of dollars a year. Amazon has invested up to $4 billion in Anthropic and distributes Claude models through Bedrock. Alexa, Amazon's voice assistant, serves hundreds of millions of devices.

Beyond cloud and consumer AI, Amazon uses AI extensively in its core operations — powering product recommendations, warehouse robotics, delivery route optimization, fraud detection, and the Just Walk Out cashierless store technology. Amazon's combination of massive cloud infrastructure, huge proprietary datasets, significant AI investments (Anthropic, custom chips), and AI-driven operations makes it one of the most comprehensive AI companies in the world, even as it competes with Microsoft Azure and Google Cloud for AI workload market share.

Alexa+ has expanded beyond conversational queries into generative audio with Alexa+ Podcasts, an Alexa+ feature that turns any topic into a custom AI-narrated podcast episode in minutes. Users can adjust length, tone, and focus mid-conversation; episodes are saved to the Alexa app and Echo Show devices for replay. To ground responses in current events, Amazon licensed content from the Associated Press, Reuters, The Washington Post, TIME, Forbes, Business Insider, Politico, USA Today, and more than 200 local U.S. newspapers. Alexa+ Podcasts is bundled into Alexa+ at no extra cost and is complimentary for Prime members — positioning Amazon as a direct competitor to Google's NotebookLM Audio Overviews in the consumer AI-audio category while leveraging Prime's installed base for distribution.

🛠️Products & Tools (11)

AWS KiroAI Coding

AI-native IDE built on Code OSS with spec-driven development (EARS notation), agent hooks, native MCP, steering files, and GovCloud availability.

Amazon Q DeveloperAI Coding

AWS AI coding assistant (rebranded from CodeWhisperer). Code suggestions, chat, code transformation (Java/NET upgrades), AWS infrastructure debugging, security scanning. Generous free tier.

Amazon SageMakerAI Infrastructure

Fully managed ML platform covering the entire lifecycle: data prep, training, deployment, monitoring. Includes Studio (IDE), JumpStart (model hub), Pipelines (MLOps), HyperPod (distributed training), Canvas (no-code ML).

Amazon S3Cloud Storage

The industry-standard object storage for developers and enterprises. Infinitely scalable, 99.999999999% durability, and deeply integrated with the AWS AI/ML ecosystem.

Amazon NovaFoundation Models & Open Source

Amazon's frontier multimodal model family. Nova Premier for complex enterprise workloads, Nova Lite for cost-optimized multimodal, Nova Micro for fastest/cheapest text-only. Nova Forge SDK (March 2026) enables fine-tuning within Bedrock.

Amazon BedrockFoundation Models & Open Source

AWS managed platform providing access to ~100 serverless foundation models plus 100+ via Marketplace — Claude, Llama, Mistral, Amazon Nova 2, and more. Nova 2 family (Lite + Pro) supports 1M token context. Nova Forge enables custom frontier model training from Nova checkpoints. RAG-enabled agents with Lambda integration. Enterprise privacy guarantees.

Nova Forge SDKFoundation Models & Open Source

Amazon platform for building custom frontier models from Nova checkpoints using proprietary data. Mix your enterprise data with Nova foundation weights to create specialized models — unique among cloud providers. Includes training, evaluation, and deployment tools within AWS Bedrock.

Amazon Bio DiscoveryPharma AI

AWS's AI drug-discovery platform exposing 40-plus AI biology models through a no-code interface to design, predict, and optimize candidates on the AWS HealthOmics backbone.

AWS PartyRockNo-Code AI Builders

Free no-code AI app builder powered by Amazon Bedrock. Build chatbots, content generators, and image creators through a visual interface. No AWS account required. Designed for learning and experimentation.

Amazon BraketQuantum Computing & AI

AWS's vendor-neutral quantum cloud — run the same program on trapped-ion, superconducting, and neutral-atom machines from multiple providers, billed through AWS.

Alexa+ PodcastsVoice & Audio

Amazon Alexa+ feature that turns any topic into an AI-narrated podcast episode in minutes, with mid-conversation refinement and a licensed news corpus from the Associated Press, Reuters, The Washington Post, TIME, Forbes, Business Insider, Politico, USA Today, and over 200 local U.S. newspapers. Launched May 2026 to U.S. Alexa+ customers; bundled at no extra cost for Prime members.

Keep track of the companies you’re watching

  • The AI Hub on a phone: a 12-day AI Skill Streak and an expanded Content updates alert listing the saved items that changed.
  • Recommended for you on a phone: nine personalised suggestions labelled Trending in AI news, On your saved list, and Popular.
  • My AI Tools on a phone: saved tools including GitHub Copilot and OpenAI Codex, each with an Updated badge.

Swipe for Recommended for you and My AI Tools

Your AI Hub — sample data.

📰Amazon in the News

View all 35 Amazon stories in Top AI Stories

Learn more about Amazon

Our curriculum includes an in-depth overview of Amazon's strategy, models, and competitive positioning.

View Amazon Overview Lesson