Automated Insights

Automated Insights is the natural-language-generation (NLG) pioneer. Founded in 2007 in Durham, North Carolina, the company built Wordsmith — the platform that automatically writes data-driven narratives from structured datasets at scale. Wordsmith is most-known for the Associated Press partnership beginning in 2014, where it generated thousands of corporate-earnings recap stories per quarter, freeing AP human reporters for higher-value journalism. Other major customers include Yahoo Sports (fantasy football recaps), Allstate (claims summaries), and dozens of Fortune 500 enterprise customers. The company was acquired by Vista Equity Partners in 2015 and subsequently absorbed into Stats Perform (formerly STATS LLC), where Wordsmith continues to operate as a sports + enterprise NLG platform. The pre-LLM-era NLG approach — template-driven, deterministic, structured-data-input — has been challenged by modern LLM-based generation (ChatGPT, Claude) but retains real advantages in deterministic accuracy, regulatory compliance, and high-throughput production. Wordsmith template authoring is the core workflow: authors build narrative templates that combine static text with data-driven variations, with branching logic for different data conditions. The platform was built for scale — Yahoo's fantasy football integration generates millions of personalized recaps per Sunday afternoon, well beyond what any human-driven workflow could achieve. The deterministic template-driven approach is suitable for regulated financial reporting, insurance claims, and healthcare narrative requirements where hallucination is unacceptable. Following the Stats Perform acquisition, Wordsmith integrated tightly with Stats Perform's sports data feeds and now powers automated game recaps, player analyses, and fantasy commentary for major sports leagues and media partners.