Be My Eyes

Be My Eyes is an accessibility-AI company founded in 2015 by Hans Jørgen Wiberg, a visually impaired Danish furniture craftsman who wanted a smartphone-native way for blind and low-vision people to borrow a pair of eyes for everyday tasks. Headquartered in Copenhagen, the company runs a free mobile app and a corporate-services tier on top of a single underlying primitive: connect a blind user to live sighted help over video call, with AI in the loop when speed or privacy makes that a better fit. The platform reports more than one million blind users and more than ten million sighted volunteers across 150-plus countries and 180-plus languages, making it the largest community of its kind on the internet.

The product is built around three call types. The original community call connects a blind user to the next available sighted volunteer for a brief video call — describe what is on screen, read mail, find the right kitchen spice, navigate an unfamiliar lobby. Specialized Help routes calls instead to trained corporate volunteer teams at named brand partners — Microsoft, Procter & Gamble, Google, Tesco, Sony, Amtrak, Hilton, Zain, and Clearblue among them — for product-specific or service-specific assistance. Be My AI, launched with OpenAI's GPT-4 vision in 2023, replaces the human leg with an AI describer when users prefer a private or instant answer; users can ask follow-up questions, request more detail, or escalate to a human volunteer mid-conversation. All three tiers stay free to the blind end user.

In May 2026 the platform expanded onto AI smart glasses through a deepening partnership with Meta. Voice-activated commands on Ray-Ban Meta and Oakley Meta Vanguard let users start hands-free video calls to family, trusted friends, or corporate Specialized Help teams simply by saying "Hey Meta, Be My Eyes with [name]." A new Wearables Device Access Toolkit lets third-party assistive-tech apps build on the same platform, positioning Be My Eyes as one of the canonical accessibility-AI integration surfaces for the emerging AI-glasses category. The company's revenue model rests on corporate-partner subscriptions, philanthropic funding, and grant programs — keeping end-user pricing at zero while sustaining engineering and operations.

Be My Eyes occupies a distinctive position in the AI-for-good landscape: it is one of the few mass-scale AI deployments whose primary measure of success is whether a specific named cohort — blind and low-vision users worldwide — gets more independent in daily life. The combination of a free consumer product, named corporate-partner deployments with concrete service-level commitments, and the constructive integration into Meta's AI-glasses platform makes Be My Eyes a routine reference point in industry discussions of accessible AI design.