General Intuition

General Intuition is a New York-based frontier AI research lab building foundation models and general-purpose agents for environments that demand deep spatial and temporal reasoning. Founded in 2025 as a spin-out of Medal — the world's largest game-clip platform — the company is led by CEO Pim de Witte, Medal's co-founder, alongside researchers Eloi Alonso, Adam Jelley, and Vincent Micheli.

The lab's central bet is that the path to agents that can perceive, anticipate, and improvise runs through video, and specifically through gameplay. Its models train on Medal's library of roughly 2 billion gaming videos a year from more than 10 million monthly active users across thousands of games. From visual input alone, the resulting agents can make sense of environments they were never trained on and predict the right actions — seeing only what a human player would see and moving through space by following controller inputs. Early target applications include gaming and search-and-rescue drones.

Unlike world-model peers such as World Labs, Decart, and Runway, General Intuition does not plan to sell its world models directly; for General Intuition the models are training infrastructure for its own agents, a framing the company says also sidesteps content-copyright concerns. It raised a $134 million seed round in October 2025 led by Khosla Ventures and General Catalyst, and by mid-2026 was in talks to raise $300 million more at a valuation just above $2 billion, drawing new backers Jeff Bezos and Eric Schmidt. OpenAI had previously tried to acquire Medal for the same gameplay dataset. The company's first product is expected in late summer 2026.