📍 San Francisco, CA·Est. 2021
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Private Company

Luma AI

AI company behind Dream Machine, a popular text-to-video and image-to-video generation tool. Known for accessible, high-quality video generation at consumer-friendly pricing.

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📋About Luma AI

Updated June 15, 2026

Luma AI is a generative AI company founded in 2021, specializing in AI video generation and 3D content creation. The company raised $1.07 billion total, including a $900 million Series C in November 2025 led by HUMAIN (Saudi Arabia's Public Investment Fund), reaching a $4 billion valuation.

Dream Machine, Luma's flagship platform, generates cinematic AI video from text or images. The latest Ray3.14 model (January 2026) delivers native 1080p output at 4x faster speed and 3x lower cost than the previous version. Ray3 Modify enables character identity locking across clips, start/end frame control, and natural-language video editing. Studio-grade HDR with 16-bit EXR export supports professional post-production workflows.

Luma AI is expanding with a planned 200-person London hub by early 2027. The company competes with Google Veo (synchronized video + audio), Runway Gen-4 (professional production), and Kling (2-minute videos), positioning Dream Machine as the accessible creator tool optimized for speed, simplicity, and iteration.

🛠️Products & Tools (1)

Dream MachineFreemiumAI Video Generation

Luma AI's popular text-to-video and image-to-video generation tool. High-quality cinematic output at accessible pricing. Strong community and rapid iteration.