Naver

Naver Corporation is South Korea's dominant internet company, operating the country's leading search engine (with over 60% market share), as well as major platforms in e-commerce, fintech, content, and cloud computing. Founded in 1999, the publicly traded company is often described as "South Korea's Google."

Naver has made AI central to its corporate strategy with the announcement of Agent N in November 2025 — a vision for AI agents that can autonomously shop, search, and complete tasks on behalf of users. Naver's AI shopping agents can browse products, compare prices, and make purchase recommendations, while AI-powered search capabilities are being integrated into a new search tab. Naver Cloud provides AI infrastructure and model hosting services for Korean enterprises.

Naver's AI strategy leverages its dominant position in Korean digital commerce and search to create AI experiences deeply integrated with how Koreans already shop, search, and consume content online. The company's Papago translation service, Clova AI assistant, and HyperCLOVA language models (trained extensively on Korean-language data) give it linguistic and cultural advantages that global AI companies struggle to match in the Korean market.