Persona

Persona is a unified identity-verification platform combining document, biometric, and liveness checks with deepfake detection and agentic fraud monitoring, used across fintech, crypto, and marketplaces for onboarding and know-your-customer. Founded in 2018 and headquartered in San Francisco, Persona is configurable across more than 200 countries. Its emphasis on liveness and deepfake detection speaks directly to the 2026 escalation in synthetic-media fraud, where a static document check is no longer enough.