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Updated June 25, 2026Profound is a New York-based startup that helped define the "answer engine optimization" (AEO) category — helping brands measure and improve their visibility inside AI assistants and AI-powered search. As consumers increasingly get answers directly from ChatGPT, Perplexity, Gemini, and Google's AI Overviews rather than a list of blue links, Profound tracks how often and how favorably a brand is cited across those engines, analyzes the sources the models draw on, and recommends actions to improve citation share. It reached roughly a 1 billion dollar valuation in early 2026 and counts a significant share of the Fortune 500 among its users.
🛠️Products & Tools (1)
Answer engine optimization (AEO) platform — tracks how your brand is cited across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot, analyzes the sources AI models use, and recommends actions to improve AI-search visibility. The category leader in AEO.