By Giraffe360Learning Objectives
- Understand how one robotic scan can produce a full set of listing media through AI processing
- See how Giraffe360 combines hardware capture with automated image and floor-plan generation
- Recognize that output quality still depends on a careful capture
What Is Giraffe360?
Giraffe360 is a property-media platform that combines a proprietary robotic camera with AI processing so a single scan yields a complete listing package. Where an agent might otherwise hire separate photographers, floor-plan drafters, and tour builders, Giraffe360 captures the space once and its software automatically produces HDR listing photos, 2D and 3D floor plans, a virtual tour, video, and a listing website. The concrete problem it solves is fragmentation and cost: assembling professional listing media from multiple vendors is slow and expensive, while one automated capture-and-process pipeline delivers everything from a single visit.
Giraffe360 was founded in 2016 in Riga, Latvia, by brothers Mikus and Madars Opelts, and later based its headquarters in London while keeping operations in the Baltics. The company has raised venture funding across several rounds, including a Series A led by Founders Fund with participation from Hoxton Ventures and LAUNCHub Ventures, and a later growth round to scale its AI-powered platform. Its cameras use LiDAR and AI to automate capture, and the business runs on a subscription that bundles the camera, image-processing software, and cloud services.
💡Key Concept
One capture, many outputs: Rather than treating photos, floor plans, and tours as separate jobs, Giraffe360 captures the property once with a robotic LiDAR camera and lets AI generate each deliverable from that single scan. The agent's effort is the walkthrough; the software turns it into HDR images, measured floor plans, a virtual tour, and a website.
✅Tip
Visit Giraffe360: giraffe360.com — for real-estate agents and brokers who want full listing media from one scan; subscription pricing that includes the camera and processing.
Core Capabilities
Robotic LiDAR camera capture
Giraffe360's proprietary camera uses LiDAR and motorized rotation to capture a property consistently, reducing the skill needed to get a clean scan. The hardware standardizes capture so the downstream AI has reliable input to work from.
AI image and media processing
From a single scan, Giraffe360's software generates HDR listing photos, a virtual tour, and video automatically, handling the image enhancement that would otherwise require a professional editor. The processing turns raw capture into publish-ready marketing media.
Floor plans and listing website
The same capture produces 2D and 3D floor plans with measurements, and Giraffe360 can assemble a dedicated listing website that packages the media together. Agents get a complete, shareable presentation without stitching outputs from different tools.
Strengths
- Full media set from one visit: Photos, floor plans, tour, video, and a website all come from a single scan, replacing several separate vendors.
- Hardware plus AI: A purpose-built robotic camera standardizes capture, so the AI processing starts from consistent, high-quality input.
- Lower skill barrier: The camera and guided capture let agents produce professional-grade media without being photographers.
- Bundled subscription: Camera, processing software, and cloud storage come together, giving agents a predictable all-in-one service.
Limitations & Considerations
- Output quality depends on the capture. The AI can only enhance what the camera records; poor lighting, clutter, incomplete coverage, or a rushed scan produce weaker photos, tours, and floor plans.
- AI-derived measurements need verification. Floor-plan dimensions come from automated processing and should be confirmed before being used for any legal square-footage claim.
- Photos must comply with MLS authenticity rules. HDR enhancement is acceptable, but any virtual staging or material alteration of a listing image must be disclosed so buyers are not misled about the actual property.
- Hardware-tied subscription. The service centers on Giraffe360's own camera and subscription, which is a commitment to weigh against occasional-use alternatives that need no dedicated device.
Best Use Cases
| Task | Why Giraffe360 |
|---|---|
| Producing a full listing media set | One scan yields photos, tour, video, and website |
| Creating HDR listing photos | AI processing delivers publish-ready images |
| Generating a floor plan and virtual tour | LiDAR capture produces measured plans and a tour |
| Standardizing media across a brokerage | Robotic camera keeps capture consistent |
Getting Started
- Subscribe to Giraffe360 and receive the robotic camera as part of the plan.
- Capture the property with the guided robotic scan, ensuring good lighting and full room coverage.
- Let the AI process the scan into HDR photos, floor plans, a virtual tour, video, and a listing website.
- Review the outputs, verify floor-plan measurements, and disclose any staging before publishing to the MLS.
Key Takeaways
- Giraffe360 pairs a robotic LiDAR camera with AI processing to turn one scan into a full listing media package.
- A single capture yields HDR photos, 2D and 3D floor plans, a virtual tour, video, and a listing website.
- Founded in 2016 in Riga and headquartered in London, it is backed by investors including Founders Fund.
- Results depend on the quality of the capture, and measurements and staged photos still require verification and disclosure.
