Learning Objectives
- Understand how AI personalization increases e-commerce conversion and order value
- Evaluate Nosto's performance-based pricing model
What Is Nosto?
Nosto is an AI personalization platform for e-commerce — delivering product recommendations, personalized site search, dynamic bundles, content personalization, and behavioral targeting to 3,500+ brands in 100+ countries. Platforms supported include Shopify, Shopify Plus, Magento, BigCommerce, and custom integrations.
AI-powered search queries grew 323% in 2024, generating 1,024% more revenue through search compared to the prior year. Nosto uses performance-based pricing — you pay only for actions that drive results.
Company Details
| Detail | Info |
|---|---|
| Founded | 2011 |
| CEO | Jim Lofgren |
| Headquarters | Helsinki, Finland |
| Offices | New York, London, Paris, Berlin, Stockholm, Sydney |
| Total Raised | ~$32.8 million |
| Revenue (2024) | $27.4 million |
| Customers | 3,500+ brands in 100+ countries |
| Notable Customers | Kylie Cosmetics; Muji; Dermalogica; Princess Polly |
| Pricing | Performance-based (pay for results, no upfront cost) |
| Website | nosto.com |