By Dynamic YieldLearning Objectives
- Understand how AI personalization drives e-commerce conversion
- Evaluate Dynamic Yield's Experience OS and Shopping Muse capabilities
What Is Dynamic Yield?
Dynamic Yield (owned by Mastercard since 2021) is an AI personalization platform that delivers individualized product recommendations, content, and pricing to each visitor based on real-time behavioral signals. With 7 consecutive years as a Gartner Magic Quadrant Leader in personalization, it powers experiences for IKEA, Sephora, and McDonald's (including drive-thru menu personalization).
Key products include Experience OS (algorithmic matching), Experience Search (AI-powered personalized search, launched 2025), Shopping Muse (generative AI conversational commerce), and AffinityML (predictive engagement scoring). Customers report 15-25% average conversion improvements.
Company Details
| Detail | Info |
|---|---|
| Parent | Mastercard (NYSE: MA) |
| Originally Founded | 2011 in Tel Aviv, Israel |
| Acquisition Path | McDonald's acquired 2019; sold to Mastercard 2021 |
| Recognition | Gartner Magic Quadrant Leader for personalization (7 consecutive years) |
| Notable Customers | IKEA; Sephora; McDonald's |
| Channels | Web, mobile, email, kiosks, in-store displays |
| Website | dynamicyield.com |
