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3 min read·Updated March 27, 2026

Nosto is an AI e-commerce personalization platform delivering product recommendations, personalized search, and dynamic merchandising to 3,500+ brands — with 323% growth in AI search queries and performance-based pricing.

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Learning Objectives

  • Understand how AI personalization increases e-commerce conversion and order value
  • Evaluate Nosto's performance-based pricing model

What Is Nosto?

Nosto is an AI personalization platform for e-commerce — delivering product recommendations, personalized site search, dynamic bundles, content personalization, and behavioral targeting to 3,500+ brands in 100+ countries. Platforms supported include Shopify, Shopify Plus, Magento, BigCommerce, and custom integrations.

AI-powered search queries grew 323% in 2024, generating 1,024% more revenue through search compared to the prior year. Nosto uses performance-based pricing — you pay only for actions that drive results.

Company Details

DetailInfo
Founded2011
CEOJim Lofgren
HeadquartersHelsinki, Finland
OfficesNew York, London, Paris, Berlin, Stockholm, Sydney
Total Raised~$32.8 million
Revenue (2024)$27.4 million
Customers3,500+ brands in 100+ countries
Notable CustomersKylie Cosmetics; Muji; Dermalogica; Princess Polly
PricingPerformance-based (pay for results, no upfront cost)
Websitenosto.com

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